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About Me

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Hi👋, I'm AKASH KUMAR GUPTA

also known as Aayan Akash. 🤩

With over 6 years of experience in product design, I’ve honed my skills in creating user-centered digital experiences that balance functionality with aesthetics. Throughout my career, I’ve had the privilege of working across diverse industries like fintech, transportation, Web3, and real estate, which has allowed me to tackle complex design challenges and deliver impactful solutions. As a Lead/Senior Product Designer, I’ve not only led design projects but also managed and mentored teams, fostering a collaborative environment that drives innovation and high-quality results.
 

My Design Philosophy

I am deeply committed to user-centered design, which is the foundation of every project I take on. By understanding the unique needs of users and the goals of businesses, I create designs that are not only functional but also intuitive, accessible, and emotionally resonant. I aim to build seamless user experiences that empower individuals, while driving business growth and product success.

What I Do Best

  • Leading Teams: With over 6 years of experience in managing design teams, I focus on fostering creativity, collaboration, and growth. I lead by example, ensuring a supportive environment that encourages innovation and delivers results.

  • End-to-End Design: I oversee the entire design process, from discovery and research to wireframes, prototyping, testing, and final execution, ensuring the product vision is brought to life effectively.

  • Scalable Design Systems: I build and implement design systems that maintain consistency across platforms, streamline workflows, and improve collaboration between cross-functional teams.

  • Innovative User Experiences: I design solutions that solve real-world problems, ensuring user needs are met through intuitive and engaging interfaces.

  • Branding & Visual Storytelling: I specialize in creating cohesive and strong brand identities that are seamlessly integrated into the user experience, enhancing both the visual appeal and functionality of the product.
     

Tools & Expertise

I utilize a variety of tools and skills to create user-centered designs:

  • Design Tools: Figma, Adobe Suite, Sketch, InVision, and prototyping platforms.

  • Project Management: Jira, Atlassian, and collaborating with cross-functional teams to align on goals and deadlines.

  • Design Specialties: User research, wireframes, mockups, branding, design systems, animations, and prototyping.
     

Industries & Experience

I’ve had the opportunity to work in several sectors, crafting solutions that span different use cases:

  • Fintech: Designing seamless financial solutions for apps like Neo bank – Jupiter Money.

  • Web3: Creating innovative user experiences for platforms like Frontier.com.

  • Transportation: Enhancing usability and brand identity for Rapido.

  • Real Estate: Designing digital experiences for platforms like Modern Spaaces.
     

Why I Design

Design is about solving problems and connecting people with meaningful experiences. It’s a dynamic process of understanding users, empathizing with their needs, and transforming insights into practical, delightful solutions. I’m passionate about the positive impact design can have—whether it's making everyday tasks easier, improving user interactions, or transforming a brand.

Let’s create something that makes a difference!

Education

2016 - 2018 

IDC, IIT Bombay

Completed Master's in design (Industrial design) from the industrial design centre, IIT Bombay, and worked on several different projects related to Interaction Design, Product Design, Design for AR / VR, Usability Engineering, Innovation and Design Management, Systems Thinking.

2012-2016

NIFT Be

Completed Bachelor's in design (Lifestyle product design) from NIFT (National Institute of Fashion Technology), Bengaluru.

- Design Research, Product Design & development process, Design Methods, Innovation and Design Management, Design for Indian Crafts, Design Thinking

Get in Touch

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